MANAGEMENT’S PERSPECTIVE
1 Discs provide the ability to track the usage, users behaviours and length of time accessed. The
success of using a disc in your business is accurately measurable
2 Discs provide the ability to analyze consumer interest in your product
3 Discs provide the ability to measure the effectiveness of advertisements and promotion
4 Discs provide greater return on your investment
5 Discs are cost effective to reproduce
6 Discs can be delivered for the cost of a stamp
7 Discs create instant awareness of your product or service
8 Discs maintain a high perceived value, where paper is considered disposable

MARKETING/COMMUNICATION PERSPECTIVE
9 There is a 50% increase in memory retention with visuals such as video 10 Discs provide more time
to deliver a message
11 Discs combine sight, sound, motion and emotion
12 Discs offer more effective presentation of product demos, visual tours, training, testimonials
13 Discs create a positive impression and evokes an emotional response
14 Discs stimulate and expedite the buying decision
15 Disc promote low-pressure communication between the seller and the buyer
through the use of e-mail links
16 Discs drive traffic to your Web site - they act like a virtual hub or portal

USERS PERSPECTIVE
17 Users can view the presentation at a time that best suits their own schedule
18 Users can view sensitive information in privacy
19 Discs provide a non-threatening environment to make a buying decision
20 Discs are easily accessible and searchable which saves time in accessing information
21 Discs entertain, inform, set a mood, motivate and educate
22 Discs are easily stored - they don’t take up valuable space