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The interactive CD-ROM has proven to be an effective, enduring, economical and powerful media to replace or supplement other forms of promotion. Operated in a Personal Computer, the CD-ROM provides the opportunity to display compelling content, including Full-Motion Video, Digital Sound, Multimedia, Animation, Rich Graphics, extensive Data, Text and Interactivity. Additionally, the medium provides a link to the Internet, inherently maintaining the ability to launch a web browser and direct the user to a designated web site, with the click of a mouse.
Studies have shown that the CD-ROM, and particularly the Shaped CD, maintains a very high perceived value and response rate. Marketing with interactive CD-ROM's combines all the strengths of television marketing (usually limited to 30-60 seconds), expands the length and impact of your commercial to five or six minutes and delivers it directly to your targeted market.
CD-ROM marketing enables a business to deliver more information and with greater potential for creativity, demonstrations, testimonials, comparisons and emphasis on benefits. The response rate is easily and accurately tracked. The bottom line… marketing with the Computer Business Card generates huge profits for both small and large-scale companies.
This is a powerful tool in establishing a connection with a targeted market. An interactive CD-ROM's success can be measured and provide the ability to automatically update and track usage of the CD's that have been distributed.
The math is simple. Run traditional television or print ads, spend a fortune and be happy to hit a negligible and constantly shrinking percentage of your targeted demographic. Or, produce a short form video, add all the information one could hope to learn, add interactive features and link it to your website, package it all on a CD-ROM and mail or hand it directly to your intended audience - often for less than a buck a copy - hitting 100% of your targeted demographic.
It should be no surprise that response rates are as high as 60%* when using CD- ROM's in a direct video marketing campaign vs. 2-3% for printed direct mail. When executed properly, this revolutionary approach to marketing means that you can focus on your customer, not your market.
Why marketing with the CD-Roms works:
- Very cost effective to produce
- Produces high conversion rates and high ROI (return on investment)
- Combines sight, sound, motion, and emotion to motivate consumer or business action (multi-sensory message delivery)
- Stimulates and expedites the buying decision
- Entertains, informs, sets a mood, motivates, educates
(answers questions before they are asked)
- Creates a positive impression and evokes an emotional response
- Provides more time to deliver a message (anywhere from 1 to 180 minutes) whether it is a brief commercial, an infomercial, or even a complete training seminar
- The user can view the presentation at a time that best suits their own schedule
- Does what no other medium can do: product demonstrations, better presentation of benefits, stronger testimonials, visual tours, etc.
- 90% of all computers have CD- ROM capabilities
- 90% of presentations received are watched
- 64% of those are seen with more than one person present*
- 85% of all CD-ROM presentations are viewed the same day they receive it.*
- There is a 50% increase in memory retention with video.*
- Can sell your product and/or service 24 hours a day, seven days a week, 365 days a year.
*Published in Business Digest
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